Bulgarian ‘Aladin Foods’ Fast Food Company Aims For 12% Growth

Bulgarian fast-food company Aladin Foods expects to increase its sales revenue by 11-12% this year, following an estimated rise of around 10% to 35 million levs ($19.9 million/17.9 million euro) in 2019, local media reported on Friday. 

The expected rise in sales revenue will come from an increase in the number of corporate clients and production volumes, Capital.bg quoted Aladin Foods CEO Aladin Harfan as saying.

Production volumes are expected to grow as a result of anticipated higher exports of chicken meat and other food products to neighbouring countries, rather than expansion of the company’s fast-food chain business in Bulgaria, the CEO noted.

Aladin Foods’ mid-term strategy envisages relocation of part of its business to Romania, but those plans are challenged by the lack of skilled workforce, Harfan said. 

In 2018, the company invested 2.7 million levs in increasing the capacity of its chicken meat processing factory in the town of Saedinenie, near the country’s second-largest city of Plovdiv, to 20 tonnes per day. The company also owns a potato processing plant and an Arabic bread bakery.

Aladin Foods currently operates 33 fast-food restaurants in 10 Bulgarian cities. It employs 850 people and supplies over 600 corporate clients. 

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