TEILOR, the luxury jewellery retail chain present in the Central and Eastern Europe region, has opened its fourth store in Bulgaria, in a new city – Plovdiv, after the other three in Sofia. The new opening marks a next step in the brand’s international expansion.

Currently, the TEILOR network in Bulgaria, the first foreign market for the company, comprises four stores, three of which are in Sofia and one in Plovdiv. With the new store in Bulgaria, the first opened by the company in 2023, TEILOR reaches 65 physical stores in Romania, Poland, Bulgaria, Hungary and the Czech Republic.

The new store in Bulgaria is located in Plovdiv Plaza Mall, on the ground floor of the shopping center. Its aspect is based on the Orange concept, a design that reflects the brand’s vision and is adapted to international trends. With a modern and minimalist look, the store has a surface of 33 sqm and brings together all the brand’s collections. Among the jewellery that impresses through design and carat are a pair of diamond earrings worth over €15,000 and a pair of earrings with a special design with white, yellow and black diamonds worth over €10,000.

TEILOR will continue its expansion strategy and by 2024 will focus on strengthening its presence in existing markets. From 2025, the company will explore expansion in Germany, Austria, Slovakia and other markets, aiming to open new stores in premium locations.

In addition to physical stores, TEILOR currently operates five online platforms – teilor.com, teilor.ro, teilor.hu, teilor.bg and teilor.pl.