Accommodation prices in Burgas have surged dramatically following the announcement that the Black Sea city will host the Eurovision Song Contest in May 2027, with some listings reaching more than €4,000 per night and three-night stays exceeding €12,000.
The sharp increase appeared within hours of the official announcement. According to the supplied information from major booking platforms, around 99% of available accommodation for the Eurovision dates, May 11-15, has already been booked or is no longer available.
Some of the most expensive offers are in hotels and apartments near the coast. One three-night stay from May 13 to 15 was listed at €12,000, although a temporary promotion for certain users reduced the price to €9,000. Other offers that appeared shortly after the announcement reached €10,000 before being removed or booked.
A review by bTV’s Business News of accommodation available around the semifinals and final, May 13-16, found prices ranging from several hundred euros to more than €4,000 per night.
Among the listings were luxury apartments of around 70 square meters where three nights for two adults cost €12,322, including taxes and fees. That works out to more than €4,100 per night.
Other apartments in central Burgas and along the coast were offered at €4,290 for three nights, or around €1,430 per night, while another listing reached €2,780 for three nights, equivalent to approximately €927 per night. Rooms and apartments considered more affordable were still priced at around €1,950 for three nights, or roughly €650 per night.
In Sarafovo, nightly accommodation prices were reported at between €1,300 and €1,500. Some nearby destinations, including Pomorie, Chernomorets and Sozopol, still have cheaper options, with some stays available for around €300. However, prices in those areas can also reach between €1,000 and €4,000.
The prices are many times higher than the usual cost of short stays in Burgas outside major international events. The sudden surge has prompted discussion on social media, with some users expressing concern about the city’s image.
“Well, it’s clear that we will expose ourselves… it will be a big shame,” one commenter wrote.
The expected price increases are being driven by the anticipated arrival of thousands of visitors for Eurovision 2027, including Bulgarian and foreign fans, journalists, performers, members of official delegations and tourists.
The contest is expected to provide a substantial boost to the local economy. Beyond hotels and other accommodation providers, restaurants, transport companies, retailers and other businesses are expected to benefit from the influx of visitors.
The event could therefore create a significant multiplier effect throughout the local economy, although the immediate jump in accommodation prices has already raised concerns about affordability and possible speculative pricing.
With the Eurovision semifinals and final scheduled for May 2027, Burgas is now preparing to accommodate an international audience expected to put exceptional pressure on the city’s hospitality sector.